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Moon Kicks Off Sprinkles’ 2025 Licensing Strategy with Birthday Campaign

The oral care brand and bakery celebrate their six- and 20-year anniversaries with limited-edition Moon x Sprinkles Electric Toothbrush and Birthday Cake Toothpaste.

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By: Lianna Albrizio

Associate Editor

Oral beauty brand Moon is kicking off Sprinkles’ 2025 licensing strategy with a limited-edition Moon x Sprinkles Electric Toothbrush and Birthday Cake Toothpaste. The news comes on World Oral Health Day. The soft pastel pink, fluoride-free paste offers a blend of sugar-free birthday cake flavor and hints of the brand’s renowned vanilla buttercream frosting. Sprinkles first announced its entry into the beauty category with the expansion of its licensing program in December 202...

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